Skyler Michaels

Identity & Business Card

Skyler is a freelance motion graphic designer and a filmmaker. He's a storyteller.

The original scope of work was to make a business card, but as we discussed it became clear that he needed an identity. The solution was to create a simple device that serves as a metaphor for the medium of his storytelling, a spool of film. This responsive graphic moves and adapts to any proportion while remaining distinct, and can easily be animated. When reduced to its simplest form it can also serve as a monogram for his first initial.