Enercare is one of Ontario’s largest home service companies providing everything in heating, cooling, plumbing, and metering. The company recently acquired Direct Energy’s Home and Small Commercial business in the province and they needed to bring everyone together under one roof. To signify the beginning of the company’s new mission we gave them a brand new identity.
I designed the new logo and wordmark, as well as the logo animation concept for the TV commercial. I worked closely with Jacqui Lau and Andrew Cloutier to build a complete brand guideline document and print materials for the brand. Website was designed by the digital team in Montreal, and we worked along side them as consultants.
Designed at Sid Lee. Creative Direction by Tom Koukodimos.