Keilhauer Luno

Branding & Art Direction

Keilhauer is a family-owned furniture company that was started by the Keilhauer brothers in 1981. Based in Toronto, they're thoughtful design of office furtniture is used by companies all over to world.

During my time at Concrete I worked on branding their new chair called Luno. Its name is derived from Esperanto for ‘moon’. In creating a graphic identity, we took the schematic of the fabric used in the upholstery and used it as a graphic element that configures itself into endless possibilities.

Directions by Jonathan Yule